Customer Engagement Platform
Ecommerce
CPQ Sales Automation
Cloud
Tiered Distribution
The ChannelCenter Platform
ChannelCenter is an independent B2B platform that connects Resellers with IT vendors and distributors and provides online marketplaces for end-customers to self-service and transact.
The platform digitises and automates the sales process – reducing manual sales interventions, improving the customer experience and reducing operational costs.

What we do
ChannelCenter’s Platform is Built for Resellers.
ChannelCenter is where advanced Customer Experience (CX) and Digital Efficiency intercept.

Customer Experience
Customer Engagement Platform
There is a direct relationship between customer experience and revenue. The customer engagement platform enhances and augments your relationship with your customer.
By providing them with a digital touchpoint to engage with, they can transact and self-service with enhanced visibility, control and transparency.
Customer Experience
Ecommerce
Resellers are highly complex businesses, building solutions for clients. Often customer visibility into a Reseller’s overall offerings, is difficult and sometimes impossible.
The ChannelCenter Ecommerce platform enables the Reseller to expose their product and services catalogue (Also used in the CPQ process) giving the market a broader view of their offerings. This can include click to buy, with integrated payment gateways as well as lead generation.


Digital Efficiency
Digital CPQ Sales Automation
Harnessing modern digital workflows enables ChannelCenter’s vertically integrated digital CPQ platform to reduce complexity in the sales processes.
Digitizing customer requests which are directly interfaced through to supplier pricing requests via vertical integration for real time quotes.
Impressing customers with a digitally innovative customer quote approval process (PO automation, delegation of authority levels) with automated fulfilment through API integration into suppliers and if needed gives visibility into the logistics process.
Digital Experience
Cloud
The ChannelCenter platform includes cloud billing automation with direct vendor integration and Reseller and customer subscription management. This includes subscription purchasing, provisioning and the allocation of the subscription to a specific user.
The cloud services are enabled through the platform’s unique catalogue technology into the CPQ platforms as well as the marketplace.
The tiered nature of the platform enables Resellers to have aggregated visibility in their customers cloud resources, with the added functionality of being able to proxy into each customer’s account.


Digital Efficiency
Customer Growth Mapping
The platform uses an underlying associated product matrix engine to map where your customer’s best opportunity is. Understanding your customers historic product and vendor purchasing, enables the platform to map your future point of engagements.
Machine learning helps to automate opportunity analysis for cross and upsell, whilst the platform recommendation engine looks to help sales and increase revenue.
Digital Efficiency
Tiered Holding Company Or Distribution Business
The platform’s tiered architectural design facilitates a multi tenancy corporate structure, whereby a group operating company with a regional structure or different operating entities can be linked under a parent tenancy. This facilitates inter-company product and service sharing (if applicable) as well oversight visibility and reporting through to the parent entity.

Unlock Customer Experience
Partner with us in delivering a truly immersive digital experience to your customers.
Why ChannelCenter
More than a XaaS solution
We recognize a Reseller’s ambition to continuously modernize their businesses and remove inefficiencies within their business processes whilst delivering the best possible CX.
Open & Agnostic
A multi-sided, open architecture platform that delivers value to all stakeholders.
Digital First
A cloud-based platform designed for the digital age.
End-to-End
Encompasses the full spectrum of channel management activities.
Automated & Digitised
We’re a cloud platform focused on the automation and digitisation of the ICT channel, because this leads to transactional efficiency, intelligent data use and improved customer experience.
Immediate Value Release
A highly configurable platform which doesn’t necessitate development work by the customer, making for swift and efficient onboarding.
Functionality
A Toolkit
Specifically for
Resellers.
The breadth of offering within the ChannelCenter toolkit is unlocking revenue for many system integrators already.
Read More
ChannelCenter’s toolkit includes an omni-product, tiered catalogue and marketplace, sales management suite, customer platforms, billing automation, an API integration framework allowing you to connect to internal and 3rd party systems, omni-product provisioning and management, sales intelligence, internal procurement, renewals and licence management.
- Create unique, white-labelled customer marketplaces and load multiple product types and product bundles with tiered catalogues.
- Automate the entire sales process from quoting to billing.
- Identify sales opportunities through the platform’s product matrix engine.
- Drive recurring revenue and improve customer servicing through full visibility of customer licence renewals.
- Improve business efficiency and drive end-customer’s business compliance through automated, auditable workflows.
Use Cases
So How Does
ChannelCenter Help?
Through various use cases we have been able to directly impact customer experience and digital efficiencies within our customers’ businesses.
Internal Procurement
Introduce control and compliance to your customer’s internal procurement
Asset Management
Empower customers by giving them control of their asset information
CSP
Simplify and automate the CSP billing process / Facilitate end-user CSP purchasing
Sales Automation
Automate the full sales process – from negotiation to billing
Approval Workflows
Automate repeatable business activities through approval workflows
Group Marketplace
Expose the full breadth and depth of your products through a group marketplace
licence renewals
Give your customer
visibility of licence
renewals
Customer Platform
Allow customers to self-service via unique, private ecommerce marketplaces
Cloud
Manage consumptive and subscription cloud billing
“The EOH internal customer platform has accelerated, simplified and streamlined our IT procurement, while dramatically improving levels of compliance.
Importantly, the platform’s ease of use has resulted in an overwhelmingly positive user experience.”

“Working with ChannelCenter has enabled our business to accelerate our digital transformation initiatives regarding our B2B and B2C strategy.
The platform has enabled the removal of manual and repetitive tasks inside the business and is well on its way to optimising and bringing efficiency and standardisation to client purchases.
ChannelCenter’s support extends beyond the platform to business processes, productisation and engagement with internal teams.”

“ChannelCenter platform’s breadth of offerings allows us to provide self-service capabilities to our clients and simplifies complex cloud billing.
The ChannelCenter team work closely with our account managers to onboard large clients and facilitate their workflows. This is “digital differentiation” at its best.”

Insights
Further Reading
How B2B companies can benefit from aggregated e-marketplaces
As far back as June 2020, the Harvard Business Review summarized the benefits of aggregated e-marketplaces: “The appeal of doing business on the Web is clear. By bringing together huge numbers of buyers and sellers and by automating transactions, Web markets...
How to differentiate in a crowded market.
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Your B2B Customers Expect a B2C Buying Experience.
B2B marketplaces are making a bigger mark on business-to-business digital commerce. Gartner predicts that by 2023, 70% of enterprise marketplaces launched will support B2B transactions. If this prediction proves true, B2B businesses will increasingly look to digital...
Automated CPQ can further your digital transformation agenda.
It doesn’t matter which industry you operate in or how large your business is. Businesses only thrive when their sales teams excel. And the lifeblood of sales is quoting, invoicing, ordering, negotiating, and provisioning, coupled with robust customer communication....
Why being part of a digital ecosystem is essential for business success.
According to a study by Accenture, 76% of execs believe that most of today’s business models will be unrecognizable within the next 5 years. The cause for change is the rise of ecosystems. Gartner defines a digital ecosystem as “an interdependent group of enterprises,...
Benchmark guidelines for frictionless platform adoption
Digital transformation through platform adoption isn’t easy, but it helps when you have a strong partner to help with the heavy lifting. Digitized B2B platforms fail all the time. An investigation of 252 platforms in the US showed that more than 80% failed within 5...