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The figures don’t lie – ecommerce is growing rapidly, and businesses within the IT distribution channel are waking up to the potential of including ecommerce stores within their distribution models.

As part of doing business in an ever-evolving channel, one of the major factors remains for vendors, distributors and resellers to find new and efficient ways of getting product to market.

Enabled by the digital economy, one avenue has rapidly grown to become a major component of any distribution channel – ecommerce.

Online Shopping and Ecommerce On the Rise

Underlining just how important this avenue has become of late, a recently released study by online payments company PayPal and market research firm Ipsos on cross-border ecommerce showed that online shopping and ecommerce are on a steady rise in South Africa.

ITWeb reports that according to the study, 69% of active online adults shopped online in the past 12 months, bringing the total estimated spend in 2018 to R45.3 billion, showcasing a 19% increase from 2017.

PayPal and Ipsos note that online shopping is expected to increase even more over the next 24 months, with a forecasted total spend of R61.9 billion in 2020, which will showcase a 36% increase from 2018.

This is reflected on a global scale as well, only to an even bigger degree. Forbes predicted that the ecommerce industry would surpass $2 trillion last year, while Shopify’s Enterprise Guide to Global Ecommerce estimates that worldwide ecommerce sales would hit $4.5 trillion in 2021.

And if those figures aren’t enough to convince you, consider that the world’s foremost ecommerce company, Amazon, recently hit $1 trillion in total market value, only the second company to do so after Apple.

A Factor Which Cannot Be Overlooked

Ecommerce then, has become something which every channel business needs to build into their distribution strategy, a factor which cannot be overlooked in the quest to grow sales.

Resellers need to be offering ecommerce stores to their end-user customers, and distributors need to be enabling their resellers to do so. Vendors will surely increasingly look to partner with distribution businesses for whom ecommerce plays a significant factor in their go-to-market strategy.

A considerable amount of time was thus paid to developing ecommerce functionality for the ChannelCenter platform. In an attempt to harness this growth and accommodate the growing demand by resellers and end-users for ecommerce environments and distribution outlets, ChannelCenter has integrated this functionality within its platform, enabling resellers to set-up and run the platform in their own individually branded eshop and ecommerce environments.

White-Labelled and Fully Customisable Stores

ChannelCenter offers ecommerce stores which are white-labelled and fully customisable, meaning distributors and resellers can brand their online stores with their CI to accurately reflect their own brand identity.

Naturally full management capabilities exist for each ecommerce store, including branding, adding and editing products, setting and amending margins, as well as managing and controlling store-relevant content.

These ecommerce store management capabilities provide distributors and resellers with broader market coverage, more ways to get product to market and improved overall product reach, as well as enhancing end-user experience and satisfaction.

With such explosive growth happening within the ecommerce space, it’s not surprising that many businesses are looking to take advantage of the always-on, borderless retail environment which it provides. ChannelCenter’s platform enables its customers to do just that.