Often customers don’t have a full view of all our offerings, so how do you expose the full breadth of solutions?
Digital platforms incorporating online marketplaces can be populated with products and services, so there’s a greater opportunity for your customers to gain deeper visibility of your full range of offerings.
Enabling your customers to search through all your available products and services quickly, conveniently and accurately is critical.
Product visibility is important but as many of the world’s leading ecommerce providers will tell you, good search functionality is the key to sales. Enabling your customers to search through all your available products and services quickly, conveniently and accurately is critical. Digital platforms or marketplaces have the ability to combine different data sources to enrich the search metadata for better, faster indexing.
A healthy portion of sales also come from recommended items. We know this from our individual experiences with B2C platforms. By using product category information, previous sales information and product detail information, digital platforms are able to auto-suggest associated products enhancing cross-sell opportunities.
ChannelCenter helps enterprise resellers digitize their channel operations by offering them an automated, cloud-based channel solution that allows their customers to seamlessly interact and transact through a single platform.