by Adrian Henderson | Aug 21, 2018 | Analysis & Commentary
Customer data platforms are receiving increasing attention for their ability to aggregate customer data for analysis and insights-generation, and channel distribution platforms are well-adapted to act in this role for their customers. As technology evolves, so...
by Adrian Henderson | Mar 22, 2018 | Analysis & Commentary
Companies need to be alert to blindly following market trends at the expense of neglecting their own attractive and unique product and service offerings. No man is an island, and unless your business or product is really unique, it’s likely that your company and...
by Adrian Henderson | Mar 8, 2018 | Analysis & Commentary
Why regularly updating your marketing database is good business practice. Our previous article established that marketing (and more specifically content marketing) forms an important, yet oft-neglected component of business strategy, even within the arguably less...
by Guy Duncan | Mar 1, 2018 | Analysis & Commentary
IT distribution companies should consider a content marketing strategy in order to stand out from their channel peers and attract new customers. The cold, drab world of B2B doesn’t have a reputation for scintillating marketing campaigns, and it’s probably no...
by Adrian Henderson | Feb 20, 2018 | Analysis & Commentary
As the IT channel landscape shifts and changes, businesses within the ICT sector are discovering that updating an old marketing strategy can serve them well. Enter ‘Bundling 2.0’. Product bundling is one of those dry academic terms which get thrown...
